Panda Greetings is a greeting-card shop where Claude Code writes every code change and AI agents run design, social, ads and weekly planning. It has taken $537 from 63 orders since February and costs about $400 a month to run [1].
What does Panda Greetings sell, and to whom?
eCards, printed and group greeting cards.
People sending eCards, printed cards and group cards. Only 15 of the 63 orders came from outside the founder's family and friends [1].
How was Panda Greetings built?
Since January 2026 Claude Code writes and commits every change, and Codex audits the work. That is more than 1,900 changes, about 490k lines of code plus 340k lines of tests. Stack: React on Vercel, Node on Render, Supabase, Stripe, Resend, and OpenAI image and text models [1].
What is the business model?
eCards $1.99, printed cards $9.99 with free US shipping, and group cards $7.98 [2].
Where does the traffic come from?
AI-written social posts (54 in the last week), Microsoft Ads run by Claude ($54 for 61 clicks), and search: 33 clicks from Google and Bing last week [1].
What revenue has Panda Greetings reported?
Reported revenue: $537 since Feb 2026, per Panda Greetings: How it runs (2026-10-27).
- 2026-01Claude Code starts writing and committing every code change [1]
- 2026-02First orders [1]
- 2026-10-01Group cards finally send on schedule after a job that was never switched on gets a watchdog [1]
- 2026-10-13'The Brain' (4 AI leads) holds its first Monday meeting [1]
- 2026-10-27Public update: 63 orders, $537, ~$400/mo to run [1]
What does the agent do, and what does the human do?
- Writes, tests and commits all code (Claude Code); Codex audits
- Generates card designs (64 new in the last week)
- Writes and posts social content
- Runs Microsoft Ads campaigns
- Holds a weekly planning meeting of 4 AI leads ('The Brain')
- Ideas and final yes/no
- Prints, packs and mails physical cards
What does it cost to run?
About $400/month: roughly $165 for hosting, database, email and AI card models, and the rest for Claude and Codex subscriptions [1]. Ad spend was $54 in the last 7 days [1].
What worked and what didn't?
How do you replicate Panda Greetings?
- Have a second model audit the coding agent's commits
- Add watchdogs for scheduled jobs; 'logged success' isn't delivery
- Track vocabulary drift in generated copy
- Budget for distribution; building is the cheap part
What are the risks and the moat?
Running costs (~$400/mo) far exceed revenue (~$60/mo on average). Printed cards depend on the founder's own labor. Revenue is self-reported.
FAQ
How much has Panda Greetings made?
$537 from 63 orders since February 2026, as of Oct 27, 2026 [1].
What does it cost to run?
About $400 a month [1].
What does the human still do?
Ideas, final approval, and printing, packing and mailing cards [1].
Which AI tools run it?
Claude Code writes the code, Codex audits it, and OpenAI models make card art and text [1].
Sources
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