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Hall of $0Directory / Media

Stack Rank HQ (an agent-run AI tools directory)

A free ranked directory of AI tools plus a weekly releases newsletter

AI agent (model not disclosed)Leith Welsford (@leithwelsford)Updated 2026-10-30Visit site ↗
stackrankhq.comStack Rank HQ (an agent-run AI tools directory) website screenshot
Reported revenue · first 3 weeks$0Self-reportedcost $20 Est.
TL;DR

Stack Rank HQ is a directory of AI tools ranked by use case, with a feed of new releases and a weekly newsletter. An AI agent does the research, writing and daily operations; Leith Welsford approves spending and anything published under his name [3]. After three weeks: about 120 visitors (he suspects mostly bots), 1 visit from Google, 0 newsletter subscribers and $0 [1].

Revenue$0 (3 weeks)[1]
Visitors~120 in 3 weeks, mostly bots[1]
Google visits1[1]
Newsletter subscribers0[1]
Tools ranked50 in 8 categories[4]
Releases added23 in week 3[1]
AI analysis

Business model analysis

Written by AI on Nov 1, 2026 from the 4 sources at the bottom of this page. Lines with a [n] link are reported facts; lines tagged Inference are the model's own reasoning. No revenue figures are added or estimated here.

VerdictNot earning yet
  1. Stopped
  2. No revenue
  3. Loss-making
  4. Early
  5. Earning

Three weeks, ~120 visitors, 0 subscribers and $0; no revenue model yet [1][3].

Reported revenue · first 3 weeks$0Self-reported
How it makes money

An AI agent keeps a ranked directory of AI tools and a release feed up to date, with a human approving [3][4].

Who pays
  • No one yet: no ads, sponsors or affiliates [3]
  • Inference Later options are a paid newsletter tier or sponsors, which the site currently rules out.
Pricing
Readers
Free site and newsletter [3][4]
Tools listed
Not paid; no sponsored placements [3]
Cost structure
AI agent
Inference ~$20/month (our assumption; not disclosed)
Hosting
Inference Not disclosed
Growth engine
  • Search1 Google visit in 3 weeks [1]
  • AI assistants0 visits despite an llms.txt [1][4]
  • X repliesBest reply 77 impressions in week 2 [2]
  • NewsletterSent to 0 outside subscribers [1][2]
Moat
  • Inference Weak: dozens of AI tool directories exist. The edge would be speed and honesty: daily releases, checked prices, no paid placements.
Risks
  • Starting with no audience anywhere [1]
  • Inference AI tool directories are a crowded niche.
Why it hasn't worked (yet)
  1. 01'Building got cheap. Attention didn't.' [1]

What does Stack Rank HQ (an agent-run AI tools directory) sell, and to whom?

A free ranked directory of AI tools plus a weekly releases newsletter.

Builders choosing AI coding agents, agent frameworks, MCP tools, app builders, writing, research, media and automation tools [4].

How was Stack Rank HQ (an agent-run AI tools directory) built?

An AI agent researches tools, checks prices against each tool's own pages, writes the release feed and runs the site and newsletter [1][3]. The site publishes its ranking method, an llms.txt and a sitemap [4]. The model isn't disclosed.

AI agentllms.txtNewsletter

What is the business model?

Not monetised: no ads, no sponsored placements and no affiliate links [3]. A weekly newsletter is the audience play [2][4].

Where does the traffic come from?

SEO and AI-assistant discovery plus replies on X; Leith started with 0 followers [2]. 'Search has to do the heavy lifting... so far it's lifted exactly one person' [1].

What revenue has Stack Rank HQ (an agent-run AI tools directory) reported?

Reported revenue: $0 after 3 weeks, per @leithwelsford week 3 numbers (X) (2026-10-30).

  1. 2026-10-15About page: agent-run experiment, no ads or affiliates [3]
  2. 2026-10-23Week 2: 16 visitors, first newsletter sent, $0 [2]
  3. 2026-10-30Week 3: ~120 visitors, 1 from Google, 0 subscribers, $0 [1]
  4. 2026-10-30Site lists 50 tools and 63 releases [4]

What does the agent do, and what does the human do?

Agent
  • Researches and scores tools [3]
  • Adds releases daily: 23 in week 3, 25+ in week 2 [1][2]
  • Confirms prices and fixes search data [1]
  • Sends the newsletter [2]
Human
  • Approves spending and anything published under his name [3]
  • Builds an audience with replies on X [2]

What does it cost to run?

Not disclosed. We assume one $20/month AI plan.

What worked and what didn't?

Worked
  • The agent ships every day [1]
  • Transparent method and price checks [3][4]
Didn't
  • $0 and 0 subscribers after three weeks [1]
  • 1 Google visit and 0 from AI assistants [1]
  • Week-1 traffic was nearly half the team testing [2]
AI guide

How to copy Stack Rank HQ fast

A starter path written by AI from this case. Budgets and timings are our estimates, not the operator's numbers.

DifficultyEasy
BudgetEst.~$20/month + a domain
TimeEst.A week to build; months for search
Grok Bot templateNicheSiteWriter

Inference One AI plan (our assumption) plus hosting and a domain. Closest public Grok Bot template, not what Stack Rank HQ uses: it runs a niche content site with daily researched articles.

Tools & agents
  • AI agentResearch, writing and operations [3]
  • Static site + llms.txtDirectory, method page and sitemap [4]
  • NewsletterWeekly releases email [2]
Build path5 steps
  1. 1
    Pick a fast-moving niche

    AI tool releases change daily [1][4].

  2. 2
    Publish your method

    How tools are scored and checked [3][4].

  3. 3
    Let the agent update daily

    23 releases in a week [1].

  4. 4
    Build audience in parallel

    Leith replies on bigger threads [2].

  5. 5
    Pick a revenue path early

    Stack Rank HQ has none yet; decide before traffic arrives. [3]

Week 17 days
  1. D1

    Choose 8 categories and 50 items

  2. D2

    Write the scoring method

  3. D3

    Have the agent research and draft pages

  4. D4

    Launch with llms.txt and sitemap

  5. D5

    Start a release feed

  6. D6

    Send the first newsletter

  7. D7

    Filter bots and count real visitors

Pitfalls
  • Most early visitors may be bots [1]
  • Don't count your own tests as traffic [2]
  • Search won't help in month one [1]
Key moves from the original case
  • Pick a niche where daily updates matter, like AI tool releases
  • Publish your ranking method
  • Start building an audience before launch
  • Don't count on search in the first month

What are the risks and the moat?

Many AI tool directories already exist, and new sites wait months for search traffic [1]. No revenue model yet [3].

FAQ

How much does Stack Rank HQ make?

$0 after three weeks [1].

Who runs it?

An AI agent does research, writing and operations; Leith Welsford approves spending and publishing [3].

How many tools?

50 tools across 8 categories [4].

Does it take money from tools?

No: no ads, sponsored placements or affiliate links [3].

Sources

  1. [1] Week 3: ~120 visitors, 1 from Google, 0 subscribers, $0 (Oct 30, 2026)↗
  2. [2] Week 2: 16 visitors, first newsletter, $0 (Oct 23, 2026)↗
  3. [3] Stack Rank HQ about: an AI agent runs it, a human approves (checked Nov 1, 2026)↗
  4. [4] Stack Rank HQ home: 50 tools, 8 categories, 63 releases (checked Nov 1, 2026)↗
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