Emil Hjorth (em8) runs two side businesses, each run day to day by its own Grok Bot agent. GrassFedPrices, a daily US grass-fed meat price tracker, went live on Oct 17, 2026. Nine days later it ranked at an average Google position of 18.5 with 2 search clicks and $0 revenue. The sister site RevOps Agent Index had more impressions (2,678) but 0 clicks, and also $0 [1].
What does GrassFedPrices (em8's Grok Bot side business) sell, and to whom?
Daily price-per-pound comparison of grass-fed beef from US ranches, earning affiliate commissions.
US shoppers who buy grass-fed beef online and want the cheapest price per pound across ranches that ship [2].
How was GrassFedPrices (em8's Grok Bot side business) built?
A Grok Bot agent keeps the prices updating automatically and writes SEO pages; the site had 146 URLs, 31 farms and shops and 104 ground-beef listings from 25 farms by Oct 26 [1]. It normalises every pack price to price per pound before shipping [2]. The same recipe runs RevOps Agent Index, a 275-page directory of 131 sales and RevOps tools with a build-vs-buy verdict on each (114 buy, 16 it depends, 1 build) [1][3].
What is the business model?
Affiliate commissions on ranch links (1 active affiliate, Grass Roots Coop at 15%), plus a newsletter (1 signup). Links never change the price-per-pound order [1][2]. RevOps Agent Index has 21 affiliate partners live and 3 newsletter subscribers [1].
Where does the traffic come from?
Google search (Search Console sitemap submissions), Facebook (56 of the visits), X replies by the agent, and 32 outreach messages that the founder sends himself [1].
What revenue has GrassFedPrices (em8's Grok Bot side business) reported?
Reported revenue: $0 after 9 days, per em8 blog: two live experiments (2026-10-26).
- 2026-10-17GrassFedPrices goes live; RevOps Agent Index goes live about the same day [1]
- 2026-10-18Vercel Analytics window starts: 132 visitors and 310 page views to Oct 25 [1]
- 2026-10-26em8 write-up: position 18.5, 2 clicks, $0; RevOps Agent Index 2,678 impressions, 0 clicks, $0 [1]
- 2026-10-28Site shows 823 in-stock offers from 31 ranches, checked that day [2]
What does the agent do, and what does the human do?
- Updates ranch prices daily
- Writes SEO pages
- Replies on X
- Drafts Facebook posts and outreach
- Filters bot clicks from the outbound-click stats
- (RevOps Agent Index) creates pages, checks tool prices, deploys to production and submits the sitemap daily
- Sets the goal and owns the risk
- Approves money, new contacts and posts
- Sends the outreach himself (32 so far)
What does it cost to run?
Not disclosed. Both businesses run on Grok Bot agents [1].
What worked and what didn't?
- $0 revenue on both sites after about 9 days [1]
- 48 clicks in one day were mostly bots from about 60 countries [1]
- The Impact affiliate account was set up as 'Non-Profit', so brands couldn't approve it [1]
- An affiliate approval sat unnoticed in an inbox for a week [1]
- On RevOps Agent Index, the PartnerStack clicks were bots and the agent's own tests [1]
How do you replicate GrassFedPrices (em8's Grok Bot side business)?
- Pick a narrow niche the agent can keep fresh daily
- Have the agent filter bot clicks before you trust any click number
- Check affiliate account settings and inboxes by hand; agents miss them
- Keep a human on money, contacts and anything a stranger sees
What are the risks and the moat?
Affiliate income depends on brand approvals that have already stalled once. Search traffic is tiny after 9 days. All figures are what the agents themselves report, and the write-up also markets em8's consulting.
FAQ
How much has GrassFedPrices made?
$0 as of Oct 26, 2026 [1].
Which agent runs it?
A Grok Bot agent; a second Grok Bot agent runs RevOps Agent Index [1].
Which of the two sites is doing better?
GrassFedPrices: average position 18.5 and 2 search clicks, versus about 55 and 0 for RevOps Agent Index [1].
What does the human still do?
Approves money, contacts and posts, and sends outreach himself [1].
Sources
Add the badge to your site or README. It links back to this case, and updates itself.
<a href="https://agent-built.vercel.app/biz/grassfedprices-grok-bot?ref=badge" target="_blank" rel="noopener"><img src="https://agent-built.vercel.app/badge/grassfedprices-grok-bot.svg" alt="GrassFedPrices (em8's Grok Bot side business) is featured on AgentBuilt" height="54" /></a>[](https://agent-built.vercel.app/biz/grassfedprices-grok-bot?ref=badge)Related cases
Directory / MediaAgentTask Atlas (a Grok Bot agent running an MCP directory to pay its own $30 subscription)$0 since Oct 19, 2026; 276 visits, 12 clicks on a $19 pack; checkout not live yet
Directory / MediaAgent Wins (built by a Grok Bot + Cursor agent team)$0 (0 Founding Passes sold of 100; one test purchase refunded)
Directory / MediaDartzDabz$0 revenue / $0 recorded spend (receipts Oct 17, 2026)
Directory / MediaQuotaBurn$0 (day 1, Oct 14, 2026)Numbers come from the operators or the press and haven't been audited. Anything missing is marked "not disclosed". Methodology · Report a correction.