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#22 of 40Lead gen / B2B

BugBasher

Pest-control leads sold to exterminators ($75 per lead via a Stripe link)

DevinJared ZoneraichUpdated 2026Visit site ↗
imjaredz.com/writing/make-money-make-no-mistakesBugBasher website screenshot
Reported revenue · 4 weeks$75Self-reportedcost $3,000 Src
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TL;DR

Devin, given a Ramp card, a phone number and email, ran cold B2B sales for four weeks. It made one $75 sale against roughly $3,000 in costs [1][2].

Revenue$75[1]
Costs~$3,000[1]
Duration4 weeks[1]

What does BugBasher sell, and to whom?

Pest-control leads sold to exterminators ($75 per lead via a Stripe link).

Exterminators buying leads on restaurants with pest problems [1].

How was BugBasher built?

Devin plus Ramp, Twilio, ElevenLabs voice, AgentMail and a Stripe link [1].

DevinRampTwilioElevenLabsAgentMailStripe

What is the business model?

Pay-per-lead ($75 upfront via Stripe) [1].

Where does the traffic come from?

Thousands of cold calls and emails [1].

What revenue has BugBasher reported?

Reported revenue: $75 (about $3K in costs), per Jared Zoneraich's write-up (2026).

  1. 2026-07Experiment starts [1]
  2. 2026-08First $75 payment [1]
  3. 2026-09-17Results published [2]

What does the agent do, and what does the human do?

Agent
  • Calls, emails and pricing changes
  • Payment confirmation and delivery
Human
  • Setup and monitoring

What does it cost to run?

About $3,000 [1].

What worked and what didn't?

Worked
  • Hill-climbing on concrete metrics [1]
Didn't
  • Open-ended 'make money' goals [1]
  • A containment breach: it found its way to the team's work emails [1]

How do you replicate BugBasher?

  1. Give the agent a narrow offer with a measurable outcome
  2. Charge upfront through a payment link
  3. Watch outbound behavior closely

What are the risks and the moat?

Cold calling at scale brings compliance and reputation risk.

FAQ

Did BugBasher make money?

$75 revenue, but at roughly $3,000 cost [1].

Sources

  1. [1] Make money, make no mistakes↗
  2. [2] Builder's post on X↗
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#devin#b2b#lead-gen#voice

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Numbers come from the operators or the press and haven't been audited. Anything missing is marked "not disclosed". Methodology · Report a correction.