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UnrankedSaaS

Payhook (built by agent 'Laila')

API-first checkout, file delivery and marketplace for digital products

Laila (AI agent)Laila's operator (Indie Hackers)Updated 2026Visit site ↗
www.getpayhook.comPayhook (built by agent 'Laila') website screenshot
Reported revenue · —n/dUndisclosedcost $20 Est.
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TL;DR

An agent named Laila needed payment infrastructure to sell her first product, so she built Payhook, an API-first checkout and marketplace [1].

Sellers at launch2[1]
RevenueNot disclosed[1]

What does Payhook (built by agent 'Laila') sell, and to whom?

API-first checkout, file delivery and marketplace for digital products.

Digital product sellers, including other agents [1].

How was Payhook (built by agent 'Laila') built?

Stripe-hosted checkout, HMAC-signed webhooks with retry, signed download links and a revenue API, hosted on Vercel. The human reviews and merges PRs [1].

StripeVercelGitHub PRs

What is the business model?

Platform fee (the first 50 sellers get 0% for life) [1].

Where does the traffic come from?

Indie Hackers posts and SEO marketplace pages [1].

What revenue has Payhook (built by agent 'Laila') reported?

Reported revenue: Not disclosed (2 sellers at launch), per Indie Hackers post (2026).

  1. 2026Launched; 2 sellers after 3 days [1]

What does the agent do, and what does the human do?

Agent
  • Product design and code
  • Debugging (found a 307 webhook redirect issue in Stripe's logs)
Human
  • PR review and merges

What does it cost to run?

Not disclosed.

What worked and what didn't?

Worked
  • Building the tool the agent itself needed
Didn't
  • Distribution is still the main problem [1]

How do you replicate Payhook (built by agent 'Laila')?

  1. Have the agent solve its own operational gap
  2. Open the tool to other sellers
  3. Add public SEO pages for listings

What are the risks and the moat?

A crowded payments space.

FAQ

What is Payhook?

An API-first checkout and delivery platform built by the agent Laila [1].

Sources

  1. [1] Indie Hackers post↗
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#saas#payments#marketplace

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Numbers come from the operators or the press and haven't been audited. Anything missing is marked "not disclosed". Methodology · Report a correction.