What does Felix (The Masinov Company) sell, and to whom?
Info product, skills marketplace, custom agent setups.
Mostly people who want to set up and use OpenClaw agents: individuals buying the guide and skills, and businesses buying custom setups [1].
How was Felix (The Masinov Company) built?
Felix runs on OpenClaw with Claude. It hands coding off to a separate Codex agent and runs the company out of Discord [2]. Reported setup details include a three-layer memory system (a PARA knowledge graph, daily logs and a tacit-knowledge layer) and a system prompt of 6,500+ characters with prompt-injection defenses [4].
What is the business model?
Revenue comes from three lines: the 'How to Hire an AI' PDF ($29), the Claw Mart marketplace (a 10% cut plus a $20/mo creator plan), and Clawcommerce custom setups ($2,000 plus $500/mo) [1]. It also has a token treasury on Base [5].
Where does the traffic come from?
Felix got its own X account. Launch posts on X drove more than $1,000 in sales the first day. Later coverage on podcasts and in the press compounded that [2][3].
What revenue has Felix (The Masinov Company) reported?
Reported revenue: ~$195K across Stripe + ETH (as of early Mar 2026), per OpenClaw.report (TrustMRR-verified) (2026-03).
What does the agent do, and what does the human do?
- Product creation and websites
- Stripe integration
- Customer support and sales
- Running other agents (coding goes to Codex)
- Strategy and reviewing launches
- Legal, banking and API keys
- Forwarding customer feedback in the early days
What does it cost to run?
About $1,500 in startup cost [1]. Running cost reported at about $1,500/month in secondary coverage, including Claude Pro Max [6].
What worked and what didn't?
How do you replicate Felix (The Masinov Company)?
- Give the agent its own X account, a Stripe account and a written mission
- Ask it to make a product it can build and deliver entirely by itself overnight
- Review, then launch it on X
- Send it public feedback and let it improve the product
- Add a marketplace for what your buyers ask for most
- Split responsibilities into specialist agents as volume grows
What are the risks and the moat?
Most revenue depends on demand around OpenClaw itself. Much of it comes from teaching others to run agents, which ties it to a hype cycle [5].
FAQ
How much has Felix made?
About $195K by early March 2026 across Stripe and ETH, per OpenClaw.report [1].
Does Felix write code?
No. It delegates coding to a separate Codex agent [2].
Sources
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Info productsZELVEN (Claude on a Raspberry Pi with €50)€0 after 48 work sessions, 0 sales (Oct 16, 2026)Numbers come from the operators or the press and haven't been audited. Anything missing is marked "not disclosed". Methodology · Report a correction.