Dropmagic is an AI Shopify store builder for e-commerce beginners. Co-founder Loïc Berthelot reports ~$120K MRR as of Oct 2026 after earlier posts of €100K ($117K) MRR and €106,312 (~$125K) in April 2026 alone; v2 shipped Aug 30, 2026 after a Cursor + Claude Code rebuild with Hermes [1][2][3][5].
What does Dropmagic sell, and to whom?
AI Shopify store builder that turns a product link into a branded store in about five minutes.
Beginners in e-commerce and dropshipping who want a ready-to-sell Shopify store from a product link in about five minutes, including branded pages, image studio and one-click publish [1][5].
How was Dropmagic built?
Loïc Berthelot (French engineer; previously scaled Minea) builds with Cursor and Claude Code; he has said he does almost no coding by hand and chats with Claude Code all day. Hermes helped rebuild v2 in about a month after ~a year on v1. Stack named in Starter Story: Supabase, Next.js, Vercel, Sentry, Trigger.dev, plus image/copy models [1][2][4][5].
What is the business model?
SaaS subscriptions for an AI store builder that designs a branded Shopify store from a product link. Exact public pricing tiers are not stated in the cited posts; free-user AI generations are capped because LLM/image cost scales with signups [4][1].
Where does the traffic come from?
YouTube creators are the main channel: Loïc says more than 60% of new customers come from YouTube. One co-founder is a creator in the niche (secured first ~€10K MRR). They pay other creators a fixed fee plus commission, starting with one video then multi-video packages once a deal breaks even; affiliates also used. They have worked with 500+ YouTube creators across Minea and Dropmagic [4][1].
What revenue has Dropmagic reported?
Reported revenue: ~$120K MRR (self-reported Oct 2026); earlier €100K/$117K MRR, per Loïc Berthelot on X (€100K MRR) (2026-10-06).
- ~2025Dropmagic growing; Starter Story interview cites >€45K MRR within first four months [4]
- 2026-04Founder posts €106,312 (~$125K) revenue in April from Dropmagic alone [3]
- 2026-04-29Founder posts crossing €100K ($117K) MRR; Hermes helped build v2 in a month [2]
- 2026-08-30Dropmagic V2 ships: rebuilt builder, AI store agent, brand kit, image studio [5]
- 2026-10-06Founder cites Dropmagic at $120K MRR on a podcast promo post [1]
What does the agent do, and what does the human do?
- Cursor + Claude Code used to develop the product (founder: almost zero hand coding)
- Hermes assisted the ~1-month v2 rebuild
- In-product AI designs stores, brand kits and product images from a link
- Product direction, pricing tests and creator deal-making
- Co-founder creator produces content and product feedback
- Hiring/paying YouTube creators and affiliates
What does it cost to run?
Starter Story (Nov 2025 context): ~$100/mo servers/compute and ~$1.5K/mo on LLMs/images because free users get AI generations; creator spend is separate while scaling. Target margin sweet spot ~70–80%; Dropmagic was lower while testing hard [4]. Claude Code / Cursor subscription amounts for the founders are not published; AgentBuilt estimates ~$200/mo Claude Max-class usage for heavy Claude Code days.
What worked and what didn't?
How do you replicate Dropmagic?
- Put distribution in the founding team (creator co-founder)
- Buy YouTube long-form: one-video test, then 3–4 video packages if ROI clears
- Pick creators by engagement (views/followers, ~100+ comments) and repeat brand deals
- Build with Cursor + Claude Code on Supabase / Next.js / Vercel
- Cap free AI generations and track cost per signup
What are the risks and the moat?
All revenue figures are self-reported on X or in interviews; not independently audited [1][2][3]. EUR figures converted at 1.16 where shown as USD in posts. Creator CAC can compress margins while testing. Category depends on Shopify and paid creator supply.
FAQ
How much does Dropmagic make?
Founder cited ~$120K MRR in Oct 2026; earlier posts showed €100K ($117K) MRR and €106,312 (~$125K) in April 2026 alone—all self-reported [1][2][3].
What was it built with?
Cursor and Claude Code, plus Supabase, Next.js, Vercel, Sentry and Trigger.dev; Hermes helped rebuild v2 [4][2][5].
How do they get customers?
Mostly YouTube creators (>60% of new customers), a creator co-founder, and affiliates [4][1].
When did v2 ship?
Aug 30, 2026, with a from-scratch builder and AI store agent [5].
Sources
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