Miles Nelson (@milesnelson02) sells Demo Factory, a Claude Code kit ($19 early / $29 list) that turns a short brief into a clickable client demo via /hunt /brief /demo /customer-test. A measured HVAC demo run took ~7.5 minutes and ~$1.45 API-equivalent. As of mid-Oct 2026 he was still chasing first sales publicly; unit sales are not disclosed [1][2][3].
What does Demo Factory sell, and to whom?
Claude Code kit: brief → clickable client demo ($19 early / $29).
Indie builders and freelancers who need a clickable fake-data demo to show a prospect before writing production code — property managers, HVAC close-out, gallery cleaners and similar verticals in his examples [1][2].
How was Demo Factory built?
Packaged as Claude Code commands (/hunt, /brief, /demo, /customer-test). Landing page on Cloudflare Pages with live example demos (e.g. HVAC job close-out) and a free sample. Miles builds small tools with Claude Code and Codex; the kit itself is the product [1][2].
What is the business model?
One-time digital purchase of the complete kit ($29; $19 early-bird for first 10 until Oct 30). Free sample on the site. Payment rail not named in the cited posts [1][2].
Where does the traffic come from?
Cold replies on X to other builders, "comment demo" CTAs, and DMs. Follower count is tiny (~5 as of research), so reach is manual outreach [2][3].
What revenue has Demo Factory reported?
Reported revenue: Not disclosed (still chasing first sales as of mid-Oct 2026), per Miles Nelson on X (pricing) (2026-10-17).
What does the agent do, and what does the human do?
- Running the kit commands to hunt complaints, brief, and build demos
- (Product) automating the demo-factory loop for buyers
- Authoring and packaging the Claude Code kit
- Building the landing page and example demos
- Outbound X marketing
What does it cost to run?
Claude/API cost per demo called out at ~$1.45 for one measured run. Kit development time and subscription costs not totaled.
What worked and what didn't?
- Clear before/after: notes in → clickable demo out in minutes
- Publishing a measured run (time + $) makes the kit credible
- Early-bird cap creates urgency without fake scarcity theater
- No disclosed paid customers yet in the cited posts
- Distribution is the bottleneck — product pages alone did not sell
- Tiny X audience means every reply is manual
How do you replicate Demo Factory?
- Sell the workflow you already use (brief → demo) as a kit
- Show a timed, costed example run on the landing page
- Price low ($19–$29) for first ten to get testimonials
- Market in reply threads where buyers already complain about client demos
- Say when sales are still zero — it builds trust for later updates
What are the risks and the moat?
Claude Code kits are easy to clone. Buyers may expect support. If demos look generic, conversion stays low. Early-bird math only works if the first ten actually buy.
FAQ
How many kits has Demo Factory sold?
Not disclosed. In mid-Oct 2026 Miles wrote he was still chasing his first few sales [3].
What does it cost to run a demo?
One published HVAC example: ~7.5 minutes and ~$1.45 API-equivalent on Sonnet 5.5 [1].
Sources
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